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Aksenova, G and Oti-Sarpong, K (2024) Beyond “platformania” in the construction sector: Conceptualisations and implications of product platformisation in the UK. Construction Management and Economics, 42(03), 229–50.

  • Type: Journal Article
  • Keywords: Product platforms; policy; construction sector; transformation; critical analysis;
  • ISBN/ISSN: 0144-6193
  • URL: https://doi.org/10.1080/01446193.2023.2259015
  • Abstract:
    The UK government’s recent transformation agenda focused on a Platform approach to Design for Manufacture and Assembly (P-DfMA) has attracted interest from the construction sector. A closer examination of the P-DfMA agenda raises questions about its origins and implications. This paper critically analyses grey sector literature, policy and government-supported reports on P-DfMA to discuss how it has been conceptualised, and the implications for the growing “platformania” in the UK construction sector. To this end, firstly platform conceptualisations are synthesised, and distinctions between product platforms and DfMA are highlighted. Secondly, based on an analysis of policy and related documents, five areas critical to driving the platformisation agenda are identified: Product platform development; digitally designed components; platform leadership and ownership; platform governance; and business models. The critical analysis suggests that product platformisation in the UK construction sector requires two distinct types of platform approaches: the product platform; and a transaction platform or a marketplace for buyers and sellers of the components of product platforms. The implications of both for the strategic organising of construction firms, and the five areas identified, are discussed and synthesised with the evidence from management literature. Practical and policy implications for sector stakeholders are outlined, along with questions for future research on product platformisation in the construction sector.

Azman, M A, Chuweni, N N, Muhamad Halil, F, Ku Azir, K M A, Lee, B L, Juhari, F N and Skitmore, M (2024) The impact of the change in institutional regulation on construction productivity: firm-level evidence in a developing economy. Construction Management and Economics, 42(03), 199–214.

Badi, S (2024) The role of blockchain in enabling inter-organisational supply chain alignment for value co-creation in the construction industry. Construction Management and Economics, 42(03), 266–88.

Bergsdal, H, Brattebø, H and Müller, D B (2014) Dynamic material flow analysis for PCBs in the Norwegian building stock. Building Research & Information, 42(03), 359-70.

Devine-Wright, P, Wrapson, W, Henshaw, V and Guy, S (2014) Low carbon heating and older adults: comfort, cosiness and glow. Building Research & Information, 42(03), 288-99.

Dias, J L, Silva, A, Chai, C, Gaspar, P L and de Brito, J (2014) Neural networks applied to service life prediction of exterior painted surfaces. Building Research & Information, 42(03), 371-80.

Gallardo, C, Sandberg, N H and Brattebø, H (2014) Dynamic-MFA examination of Chilean housing stock: long-term changes and earthquake damage. Building Research & Information, 42(03), 343-58.

Gluch, P, Gustafsson, M, Thuvander, L and Baumann, H (2014) Charting corporate greening: environmental management trends in Sweden. Building Research & Information, 42(03), 318-29.

Hamilton, I G, Shipworth, D, Summerfield, A J, Steadman, P, Oreszczyn, T and Lowe, R (2014) Uptake of energy efficiency interventions in English dwellings. Building Research & Information, 42(03), 255-75.

Hoang, V, Susilawati, C and Raharjo, J P (2024) Analysis of productivity performance of real estate and construction firms in Indonesia. Construction Management and Economics, 42(03), 215–28.

Lees, T and Sexton, M (2014) An evolutionary innovation perspective on the selection of low and zero-carbon technologies in new housing. Building Research & Information, 42(03), 276-87.

Schweber, L and Haroglu, H (2014) Comparing the fit between BREEAM assessment and design processes. Building Research & Information, 42(03), 300-17.

van Marrewijk, A, Veenswijk, M and Clegg, S (2014) Changing collaborative practices through cultural interventions. Building Research & Information, 42(03), 330-42.

Walker, G H, Foscarin-Kosmetatou, S, Marr, S, Gillies, S and Lindsay, P (2024) Critical essay: sociotechnical construction. Construction Management and Economics, 42(03), 251–65.