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Gillich, A, Sunikka-Blank, M and Ford, A (2017) Lessons for the UK green deal from the US BBNP. Building Research & Information, 45(04), 384-95.
- Type: Journal Article
- Keywords: retrofit; outcomes; green deal; housing; policy evaluation; energy efficiency; public policy; energy-efficiency; failures; market transformation; policy; construction & building technology; experience; buildings; marketing; incentives
- ISBN/ISSN: 0961-3218
- URL: https://doi.org/10.1080/09613218.2016.1159500
- Abstract:
How can programme design and strategy drive the decision actually to undertake retrofit upgrades? The US Better Buildings Neighborhood Program (BBNP) and the UK Green Deal both represent ambitious efforts to drive domestic retrofit markets. These programmes are compared and the differences in their conversion rates explored in the context of marketing, outreach and workforce engagement strategies. The impact of financial incentives is also explored. This paper supports the consensus that the US BBNP was successful against most of its stated objectives. The UK Green Deal, while slow to start, was gaining momentum before it was effectively ended. Semi-structured interviews with programme organizers give evidence that the Green Deal would have benefited from a more active approach to marketing and outreach, specifically emphasizing the distinction between the two. Marketing generates interest, but local outreach through word of mouth and personal referrals is needed to drive upgrades. The Green Deal did not sufficiently engage the workforce through an ongoing communication strategy and should have better facilitated both technical and non-technical skills development. The interest rate of the Green Deal is shown to be but one factor influencing participation, and can be effectively balanced through programme design in other areas.;How can programme design and strategy drive the decision actually to undertake retrofit upgrades? The US Better Buildings Neighborhood Program (BBNP) and the UK Green Deal both represent ambitious efforts to drive domestic retrofit markets. These programmes are compared and the differences in their conversion rates explored in the context of marketing, outreach and workforce engagement strategies. The impact of financial incentives is also explored. This paper supports the consensus that the US BBNP was successful against most of its stated objectives. The UK Green Deal, while slow to start, was gaining momentum before it was effectively ended. Semi-structured interviews with programme organizers give evidence that the Green Deal would have benefited from a more active approach to marketing and outreach, specifically emphasizing the distinction between the two. Marketing generates interest, but local outreach through word of mouth and personal referrals is needed to drive upgrades. The Green Deal did not sufficiently engage the workforce through an ongoing communication strategy and should have better facilitated both technical and non-technical skills development. The interest rate of the Green Deal is shown to be but one factor influencing participation, and can be effectively balanced through programme design in other areas.;How can programme design and strategy drive the decision actually to undertake retrofit upgrades? The US Better Buildings Neighborhood Program (BBNP) and the UK Green Deal both represent ambitious efforts to drive domestic retrofit markets. These programmes are compared and the differences in their conversion rates explored in the context of marketing, outreach and workforce engagement strategies. The impact of financial incentives is also explored. This paper supports the consensus that the US BBNP was successful against most of its stated objectives. The UK Green Deal, while slow to start, was gaining momentum before it was effectively ended. Semi-structured interviews with programme organizers give evidence that the Green Deal would have benefited from a more active approach to marketing and outreach, specifically emphasizing the distinction between the two. Marketing generates interest, but local outreach through word of mouth and personal referrals is needed to drive upgrades. The Green Deal did not sufficiently engage the workforce through an ongoing communication strategy and should have better facilitated both technical and non-technical skills development. The interest rate of the Green Deal is shown to be but one factor influencing participation, and can be effectively balanced through programme design in other areas.;
Goulden, S, Erell, E, Garb, Y and Pearlmutter, D (2017) Green building standards as socio-technical actors in municipal environmental policy. Building Research & Information, 45(04), 414-25.
Gram-Hanssen, K, Heidenstrøm, N, Vittersø, G, Madsen, L V and Jacobsen, M H (2017) Selling and installing heat pumps: Influencing household practices. Building Research & Information, 45(04), 359-70.
Guerra-Santin, O and Silvester, S (2017) Development of Dutch occupancy and heating profiles for building simulation. Building Research & Information, 45(04), 396-413.
Haddad, S, Osmond, P and King, S (2017) Revisiting thermal comfort models in Iranian classrooms during the warm season. Building Research & Information, 45(04), 457-73.
Moore, T, Ridley, I, Strengers, Y, Maller, C and Horne, R (2017) Dwelling performance and adaptive summer comfort in low-income Australian households. Building Research & Information, 45(04), 443-56.
Wade, F, Shipworth, M and Hitchings, R (2017) How installers select and explain domestic heating controls. Building Research & Information, 45(04), 371-83.
Wallhagen, M, Malmqvist, T and Eriksson, O (2017) Professionals' knowledge and use of environmental assessment in an architectural competition. Building Research & Information, 45(04), 426-42.