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Andersson, R and Buser, M (2022) From waste to resource management? Construction and demolition waste management through the lens of institutional work. Construction Management and Economics, 40(06), 477–96.

Aune, M (2012) Making energy visible in domestic property markets: the influence of advertisements. Building Research & Information, 40(06), 713-23.

  • Type: Journal Article
  • Keywords:
  • ISBN/ISSN: 0961-3218
  • URL: https://doi.org/10.1080/09613218.2012.696784
  • Abstract:
    Increased political attention towards the built environment and its relationship to climate change has resulted in stricter building codes and mandatory energy labelling of dwellings. How is this issue reflected in the marketing process? Based on a study of online housing advertisements in Norway, Sweden and the United Kingdom, respectively, an analysis examines which qualities dwelling advertisements emphasize, and how energy issues are addressed. Informed by theories of markets and the performativity of economics, insights are generated on how advertisements frame dwellings as objects of transaction and to what extent energy is made a subject of concern. The analysis demonstrates that the housing advertisements represent "qualculation devices" specifically inviting consumers to engage in quality-based considerations about the dwelling. Dominant modes of qualculation are: aesthetics, comfort and convenience. Energy is only visible as comfort and convenience, while issues concerning energy conservation or low energy performance are omitted as qualculation possibilities. By analysing advertisements through the concepts of framing and qualculation, this paper provides insights into the performativity of advertisements and the challenges of making energy saving or low energy performance visible in the marketing process.

Bowen, P, Yakubu, K and Govender, R (2022) Predictors of moderate to high risk of alcohol harm among site-based South African construction workers. Construction Management and Economics, 40(06), 442–58.

Gangolells, M and Casals, M (2012) Resilience to increasing temperatures: residential building stock adaptation through codes and standards. Building Research & Information, 40(06), 645-64.

Gao, Y, Liu, X, Zhang, S, Zhang, J and Guo, Q (2022) BIM application and collaboration in construction projects: a perspective of the Chinese construction market. Construction Management and Economics, 40(06), 429–41.

Kajander, J-K, Sivunen, M, Vimpari, J, Pulkka, L and Junnila, S (2012) Market value of sustainability business innovations in the construction sector. Building Research & Information, 40(06), 665-78.

Porteous, C D A, Sharpe, T R, Menon, R A, Shearer, D, Musa, H, Baker, P H, Sanders, C H, Strachan, P A, Kelly, N J and Markopoulos, A (2012) Energy and environmental appraisal of domestic laundering appliances. Building Research & Information, 40(06), 679-99.

Shepley, M M, Rybkowski, Z, Aliber, J and Lange, C (2012) Ambulatory infusion suite: pre- and post-occupancy evaluation. Building Research & Information, 40(06), 700-12.

Zhang, Y, Wang, Z, Lin, W, Minchin, R E and Xue, X (2022) Understanding the slow diffusion of alternative delivery systems using interpretive structural modelling . Construction Management and Economics, 40(06), 459–76.