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Roy, R and Gaze, C (1999) Introduction of new technology for a customer-focused speculative housebuilding industry. In: Hughes, W (Ed.), Proceedings 15th Annual ARCOM Conference, 15-17 September 1999, Liverpool, UK. Association of Researchers in Construction Management, Vol. 1, 85–94.
- Type: Conference Proceedings
- Keywords: housebuilding; industrialized housing; product introduction; customization
- ISBN/ISSN: 0 9534161 2 7
- URL: http://www.arcom.ac.uk/-docs/proceedings/ar1999-085-094_Roy_and_Gaze.pdf
- Abstract:
The UK house-building industry has often been criticized for failing to meet the housing needs of the country. The traditional craft-based build process prevalent in the UK is labour intensive with a long lead-time, and is difficult to control for product quality. It is also not suitable for configurable designs that would help to customize the home to individual needs, and the industry has been criticized for excessive standardization of its products. Attempts at industrialized housing, found in many other countries, have usually failed in the past due to lack of clear objectives and inadequate R&D. The paper presents work that is being carried out on investigation of alternative technologies. The implication of such changes for the industry – on the product introduction process, organization and culture – are discussed.