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Root, D, Fernie, S and Baldwin, A N (1999) The languages of product and service: barriers to the integration of construction and design. In: Hughes, W (Ed.), Proceedings 15th Annual ARCOM Conference, 15-17 September 1999, Liverpool, UK. Association of Researchers in Construction Management, Vol. 1, 181–90.
- Type: Conference Proceedings
- Keywords: language; meaning; product; service; supply chain
- ISBN/ISSN: 0 9534161 2 7
- URL: http://www.arcom.ac.uk/-docs/proceedings/ar1999-181-190_Root_Fernie_and_Baldwin.pdf
- Abstract:
The desire to bring design and construction activities closer together is well established and has been generally welcomed by the industry through the adoption of concepts such as ‘buildability’ and the attempts to foster long term relationships between organizations up and down the ‘supply’ chain. This paper argues that the historical and traditional split in the construction industry between design and construction activities has given rise to separate languages derived from different meanings based on the notions of ‘product’ and ‘service’. The existence of separate languages notably on what is being demanded of, and what is being supplied by the various parties involved in construction projects, is examined in the context of an ongoing research project focusing on integrating construction and design activities through supply chain management. The paper reflects on the project’s implicit aims of developing a common language which can underpin and integrate both design and construction activities. Initial thoughts on what might form the basis of such a common language are presented.