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Andersen, L P S and Grytnes, R (2021) Different ways of perceiving risk and safety on construction sites and implications for safety cooperation. Construction Management and Economics, 39(05), 419–31.

Christie, L, Donn, M and Walton, D (2011) The ‘apparent disconnect’ towards the adoption of energy-efficient technologies. Building Research & Information, 39(05), 450–8.

du Plessis, C and Cole, R J (2011) Motivating change: shifting the paradigm. Building Research & Information, 39(05), 436–49.

Duong, L N K, Wang, J X, Wood, L C, Reiners, T and Koushan, M (2021) The value of incremental environmental sustainability innovation in the construction industry: an event study. Construction Management and Economics, 39(05), 398–418.

Klitgaard, A, Gottlieb, S C and Svidt, K (2021) The researcher as audience and storyteller: challenges and opportunities of impression management in ethnographic studies. Construction Management and Economics, 39(05), 383–97.

  • Type: Journal Article
  • Keywords: Ethnography; impression management; methods; methodology; qualitative data;
  • ISBN/ISSN: 0144-6193
  • URL: https://doi.org/10.1080/01446193.2021.1913286
  • Abstract:
    The use of ethnographic methods in construction management research is increasing as a means of revealing local and often unspoken ways of knowing and achieving new insights into the enduring challenges of the industry. Impression management activities, however, challenge the ethnographic researcher. Impression management happens when observees act in a different way than they would routinely, due to the presence of an audience. In the paper, we draw on data collected as a part of a wider ethnographic study to illustrate how the relationship between observer and observees can be understood through the lens of impression management. In particular, we show how the researcher assumes a dual role as both an audience and a storyteller in ethnographic studies. The researcher can thus be seen as an audience for the observees in their attempts to present themselves as agreeable and perform accordingly in front of the researcher as well as each other. This happens in part, as the observees attribute the researcher the role as storyteller, knowing that accounts of their practice and performance may be communicated to the research community and the industry in general. While impression management complicates the relationship between the observees and the observer, and can be seen as a potential source of bias, we also suggest that it presents an opportunity for increased empirical robustness of ethnographic findings if acknowledged.

Lützkendorf, T, Fan, W and Lorenz, D (2011) Engaging financial stakeholders: opportunities for a sustainable built environment. Building Research & Information, 39(05), 483–503.

Nicol, L A (2011) The role of institutional regimes in motivating change for sustainable housing. Building Research & Information, 39(05), 459–72.

Nwajei, U O K (2021) How relational contract theory influence management strategies and project outcomes: a systematic literature review. Construction Management and Economics, 39(05), 432–57.

Rodríguez-Labajos, L, Thomson, C S and O’Brien, G (2021) Applying constructivist grounded theory in co-production research: a case study exploring its potential and lessons for construction management research. Construction Management and Economics, 39(05), 369–82.

Whyte, J and Sexton, M (2011) Motivations for innovation in the built environment: new directions for research. Building Research & Information, 39(05), 473–82.