Abstracts – Browse Results
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Brooks, T, Spillane, J, Tansey, P and Hendron, C (2016) The impact of the recent economic recession on the operation of the NEC contract in Northern Ireland. Construction Management and Economics, 34(06), 393-417.
Cheah, C Y J, Chew, D A S and Huang, J (2006) Marketing foreign interior design services in China. Building Research & Information, 34(06), 584–95.
- Type: Journal Article
- Keywords: Business systems; construction culture; construction markets; design services; interior design; internationalization; market entry; marketing; China
- ISBN/ISSN: 0961-3218
- URL: http://journalsonline.tandf.co.uk/link.asp?id=q2h76232744k0411
- Abstract:
With China's accession to the World Trade Organization and rapid development of the country's economy, foreign design firms are seeking timely opportunities for market entry. However, unique features of the Chinese business environment and their impact on the design services sector remain unclear to many of these potential new entrants. The objective of this paper is to survey the interior design services sector and provide guidance for foreign firms that wish to enter this market. Several systemic problems pertaining to this sector are identified from interviews, which include two different standards for design fees, short design cycles and an inappropriate design proposal review system. Several transnational marketing strategies are proposed: establishing alliances with Chinese private design firms, and establishing long-term cooperative relationships with developers and contractors to provide focused services. However, a more competitive pricing policy is not regarded as a sustainable strategy for foreign interior design firms.
Edirisinghe, R and Lingard, H (2016) Exploring the potential for the use of video to communicate safety information to construction workers: Case studies of organizational use. Construction Management and Economics, 34(06), 366-76.
Larsson, B, Sundqvist, J and Emmitt, S (2006) Component manufacturers' perceptions of managing innovation. Building Research & Information, 34(06), 552–64.
Lisø, K R, Hygen, H O, Kvande, T and Thue, J V (2006) Decay potential in wood structures using climate data. Building Research & Information, 34(06), 546–51.
Pousette, A and Törner, M (2016) Effects of systematic work preparation meetings on safety climate and psychosocial conditions in the construction industry. Construction Management and Economics, 34(06), 355-65.
Pryke, S and Pearson, S (2006) Project governance: case studies on financial incentives. Building Research & Information, 34(06), 534–45.
Rees, S W, Zhou, Z and Thomas, H R (2006) Multidimensional simulation of earth-contact heat transfer. Building Research & Information, 34(06), 565–72.
Robson, A, Boyd, D and Thurairajah, N (2016) Studying 'cost as information' to account for construction improvements. Construction Management and Economics, 34(06), 418-31.
Sha, K, Song, T, Qi, X and Luo, N (2006) Rethinking China's urbanization: an institutional innovation perspective. Building Research & Information, 34(06), 573–83.
Sunikka, M (2006) Energy efficiency and low-carbon technologies in urban renewal. Building Research & Information, 34(06), 521–33.
Turner, M and Lingard, H (2016) Work-life fit: Identification of demand and resource typologies within a systems framework. Construction Management and Economics, 34(06), 377-92.