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Anjomshoa, E (2024) Key performance indicators of construction companies in branding products and construction projects for success in a competitive environment in Iran. Engineering, Construction and Architectural Management, 31(05), 2151-75.
- Type: Journal Article
- Keywords: branding; competitiveness; construction companies; critical success factors; fmadm method; kpi
- ISBN/ISSN:
- URL: https://doi.org/10.1108/ECAM-08-2023-0852
- Abstract:
Purpose: Key performance indicators (KPIs) play a pivotal role in evaluating the level of success of an organization in achieving its business objectives. The objective of the current research is to identify and prioritize effective KPIs in branding products and construction projects, which contribute to the success of construction companies in a competitive environment. Design/methodology/approach: The present research is of an inferential, descriptive and survey nature. In this study, we identified the influential key performance indicators of construction companies in branding products and construction projects for success in a competitive environment through a literature review and expert opinions. The data were collected using a questionnaire, and a combination of the one-sample t-test method with a 95% confidence level and the fuzzy multiple attribute decision-making (FMADM) method was employed for analysis. Findings: The results indicate that the most influential key performance indicators for construction companies in branding products and construction projects for success in a competitive environment are, in order of significance, the following indices: “Marketing and Advertising,” “Financial,” “Creativity,” “Technical and Operational” and “Social and Political.” Originality/value: The present research examines the importance of branding construction products and projects for the success of construction companies by improving their business objectives and utilizing key performance indicators throughout the product lifecycle (production and construction). This study provides solutions on how construction companies can increase their competitive advantage through branding and achieve long-term success in the global construction industry. © 2024, Emerald Publishing Limited.
Arora, M, Prakash, A, Mittal, A and Singh, S (2024) Examining the slow acceptance of HR analytics in the Indian engineering and construction industry: a SEM-ANN-based approach. Engineering, Construction and Architectural Management, 31(05), 1973-93.
Aslam, M, Baffoe-Twum, E and Malik, S (2024) Benchmarking lean construction conformance in Pakistan’s construction industry. Engineering, Construction and Architectural Management, 31(05), 2077-100.
Chan, I Y S and Chen, H (2024) Towards an integrative analysis of underground environment and human health: a survey and field measurement approach. Engineering, Construction and Architectural Management, 31(05), 1807-34.
Cole-Colander, C (2003) Designing the Customer Experience. Building Research & Information, 31(05), 357–66.
Cong, W, Zhang, S, Liang, H and Xiang, Q (2024) Impact of challenge and hindrance job stressors on informal safety communication of construction workers in China: the moderating role of co-worker relationship. Engineering, Construction and Architectural Management, 31(05), 2011-33.
Cooper, R, Bruce, M, Wootton, A, Hands, D and Daly, L (2003) Managing design in the extended enterprise. Building Research & Information, 31(05), 367–78.
Espinoza, D and Morris, J W F (2013) Decoupled NPV: a simple, improved method to value infrastructure investments. Construction Management and Economics, 31(05), 471-96.
Fazeli, A, Banihashemi, S, Hajirasouli, A and Mohandes, S R (2024) Automated 4D BIM development: the resource specification and optimization approach. Engineering, Construction and Architectural Management, 31(05), 1896-922.
Fellows, R and Liu, A M M (2013) Use and misuse of the concept of culture. Construction Management and Economics, 31(05), 401-22.
Gann, D M, Salter, A J and Whyte, J K (2003) Design Quality Indicator as a tool for thinking. Building Research & Information, 31(05), 318–33.
Ghansah, F A, Lu, W and Ababio, B K (2024) Modelling the critical challenges of quality assurance of cross-border construction logistics and supply chain during the COVID-19 pandemic. Engineering, Construction and Architectural Management, 31(05), 2128-50.
Gibson, E G and Gebken, R J (2003) Design quality in pre-project planning: applications of the Project Definition Rating Index. Building Research & Information, 31(05), 346–56.
Goh, Y M and Chua, D (2013) Neural network analysis of construction safety management systems: a case study in Singapore. Construction Management and Economics, 31(05), 460-70.
Guo, Y, Liu, J, Chen, C, Luo, X and Martek, I (2024) PPP project price mode typologies: a China-based comparative case study. Engineering, Construction and Architectural Management, 31(05), 2034-52.
Han, Y, Shen, J, Zhu, X, An, B and Bao, X (2024) Interaction mechanisms of interface management risks in complex systems of high-speed rail construction projects: an association rule mining-based modeling framework. Engineering, Construction and Architectural Management, 31(05), 2101-27.
Hansen, K L and Vanegas, J A (2003) Improving design quality through briefing automation. Building Research & Information, 31(05), 379–86.
Hu, Y, Song, J and Zhao, T (2024) Evolutionary game analysis of the intelligent upgrading of smart solar photovoltaic projects. Engineering, Construction and Architectural Management, 31(05), 1835-56.
Huang, W, Zhong, D and Chen, Y (2024) The relationship between construction workers’ emotional intelligence and safety performance. Engineering, Construction and Architectural Management, 31(05), 2176-201.
Li, H, Chen, Y, Zheng, J, Fang, Y, Yang, Y, Skitmore, M, Rusch, R and Jiang, T (2024) The influence of the psychological contract on the safety of performance of construction workers in China. Engineering, Construction and Architectural Management, 31(05), 1879-95.
Liao, L, Ye, Y, Wei, N, Li, H and Fan, C (2024) Exploring blockchain technology acceptance among non-managerial construction practitioners in Shenzhen, China. Engineering, Construction and Architectural Management, 31(05), 2053-76.
Odeyinka, H A, Lowe, J and Kaka, A P (2013) Artificial neural network cost flow risk assessment model. Construction Management and Economics, 31(05), 423-39.
Onubi, H O, Carpio, M and Hassan, A S (2024) Job satisfaction in green construction projects: antecedent roles of green work climate, pro-environmental construction practice and green human capital. Engineering, Construction and Architectural Management, 31(05), 1857-78.
Orr, S and Jadhav, A (2024) The effect of construction sustainability system interactions on financial performance: a sociotechnical perspective. Engineering, Construction and Architectural Management, 31(05), 1923-46.
Pinder, J, Iii, R S and Saker, J (2013) Stakeholder perspectives on developing more adaptable buildings. Construction Management and Economics, 31(05), 440-59.
Thomson, D S, Austin, S A, Devine-Wright, H and Mills, G R (2003) Managing value and quality in design. Building Research & Information, 31(05), 334–45.
Tiew, S Y (2024) Factors affecting performance of graduate architects in contract implementation management: a case study on housing projects in Malaysia. Engineering, Construction and Architectural Management, 31(05), 1789-806.
Wang, D, Luo, J and Wang, Y (2024) Multifactor uncertainty analysis of prefabricated building supply chain: qualitative comparative analysis. Engineering, Construction and Architectural Management, 31(05), 1994-2010.
Whyte, J K and Gann, D M (2003) Design Quality Indicators: work in progress. Building Research & Information, 31(05), 387–98.
Wu, X, Qian, Q and Zhang, M (2024) Impact of supervisor leadership on construction worker safety behavior in China: the moderating role of social capital. Engineering, Construction and Architectural Management, 31(05), 1947-72.