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Chandra, V and Loosemore, M (2011) Sowing the seeds of misunderstanding in the briefing process: A case study of a new hospital project. In: Egbu, C and Lou, E C W (Eds.), Proceedings 27th Annual ARCOM Conference, 5-7 September 2011, Bristol, UK. Association of Researchers in Construction Management, 583–91.
- Type: Conference Proceedings
- Keywords: briefing; cause mapping; culture; hospitals; learning
- ISBN/ISSN: 978-0-9552390-5-2
- URL: http://www.arcom.ac.uk/-docs/proceedings/ar2011-0583-0591_Chandra_Loosemore.pdf
Briefing has been long recognized as a critical yet problematic stage in the development process where the seeds of misunderstandings about key project objectives can be sown. Using a Comparative Cause Mapping the paper longitudinally explores the briefing process in a major hospital project. It argues that knowledge about building requirements is not merely technical and given information but is cultural and learnt. It concludes that projects would better meet client needs if the briefing process was reconceptualised as an organic and cyclical process whereby project actors gradually converge upon a shared meaning of each other s values, beliefs and needs over time.