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Benes, J and Diepeveen, W J (1985) Flexible planning in construction firms. Construction Management and Economics, 3(01), 25-31.
- Type: Journal Article
- Keywords: business growth; controlled regression analysis; corporate planning; flexibility; management of firm
- ISBN/ISSN: 0144-6193
- URL: https://doi.org/10.1080/01446198500000003
The development of a business policy and plan are major tools for the management of the construction firm. The nature of a reliable business policy and the design of an operational plan have changed completely over the last ten years. Old methods are no longer acceptable. New circumstances require a strategic flexibility in both the firm’s business policy and its operational plan. In the past management policies have been based on the theory of growth. Yet, no longer can economic growth be expected. Under these new circumstances the aim must not be for controlled business growth but for controlled flexibility, even controlled regression. Under these circumstances the development of short-term flexible plans and of medium term scenarios are essential for ensuring the continuity of the firm. So too are the innovation of products and processes.