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Alshahrani, A Y (2020) Interpretive investigation into the implementation of sustainable business models within Saudi housing construction industry, Unpublished PhD Thesis, School of the Built Environment, University of Salford.

  • Type: Thesis
  • Keywords: collaboration; focus group; innovation; interview; public sector; Saudi Arabia; stakeholders; sustainability; technological innovation; waste
  • URL: http://usir.salford.ac.uk/id/eprint/58010/
  • Abstract:
    Sustainable Practices (SPs) in the Housing Construction Industry (HCI) have been the subject of significant innovation, resolving housing problems and reducing the negative impacts of the built environment. These enhancements have targeted the value creation process. Addressing isolated parts of the Business Models (BMs) used by Housing Construction Companies (HCCs). The BM approach describes the logic organisations create, deliver and capture value. However, ways in which HCCs can develop and introduce fundamental changes to create profitable Sustainable Business Models (SBMs) remain poorly researched. This research explores the transition to SBMs in the Saudi Arabian HCI empirically by adopting nine elements extracted from business and management. Twenty-two interviews take place with a diverse sample of three groups of stakeholders in the HCI. The emergent outcomes are validated and refined by focus group, following Interpretive Structural Modelling (ISM) procedures. A BM is considered sustainable when a business aligns socio-environmental responsibility with economic benefits by focussing on sustained value creation. For this, the role of clients/participants is key; they must be incentivised and engaged in the value chain to minimise waste and environmental damage for the long-term benefits of the organisation. The key outcomes show that the SBMs framework can link business cases with sustainability in an organised approach. This indicates that SBM transition needs changes in the business environment, i.e., awareness, top management mindsets, political change, value chain upgrade, media support, engagement and collaboration with the public sector. Discussions on challenges facing implementation highlight the global challenges driven by a broad set of social, political, legal, economical, technological innovation and general trends towards a deteriorating environmental resource. The research establishes the association between various SBM elements, confirming that the SVP, TC and CS represent the groundwork of the SBMs framework. The guideline followed the experts recommendations to supports the implantation with set of recommendations begins with the cognisance of top management and promotes sustainable demand converted into SVPs. It highlights both the role of a panel to support the movement and the importance of identifying partner stakeholders for the transformation. Finally, the guideline recommends reviewing and monitoring points to be fed to top management.