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Barlow, J, Childerhouse, P, Gann, D, Hong-Minh, S, Naim, M and Ozaki, R (2003) Choice and delivery in housebuilding: lessons from Japan for UK housebuilders. Building Research & Information, 31(02), 134–45.

  • Type: Journal Article
  • Keywords: consumer choice; customer focus; housebuilding; mass customization; pre-assembly; standardization; supply chain management; Japan
  • ISBN/ISSN: 0961-3218
  • URL: http://taylorandfrancis.metapress.com/link.asp?id=x28mr81ahct1eqw3
  • Abstract:
    Using the example of Japan's factory-based housing industry where firms supply customized homes which are preassembled from standardized components or modular systems, it is argued that 'mass customization' can be supported by several generic supply chain models. The paper discusses these models and provides a case study of a Japanese housing supplier. Conclusions are then drawn on the implications of these lessons for the UK's speculative housebuilding industry.